Tom Coombs
Data & Analytics
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Unit Economics
Unit Economics
— FY2024
Demo · CloudCore (synthetic data)
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value vs. cost to acquire & serve
LTV : CAC by Segment
5-yr capped lifetime · ≥3× healthy
Lifetime Value vs. CAC
$K per customer · gross-margin LTV (5-yr cap)
ARPA by Segment
Average recurring revenue per account · $K
Customer Concentration
Share of ARR held by the largest customers
Usage Statistics
Trend metric
click bar to drill in
Feature Adoption Ranking
Latest month · avg active users
Monthly Active Users by Feature
FY2024 · per feature area
Engagement Intensity
Latest month · avg events per customer
Platform Event Volume
FY2024 · total events across all features